Full Circle CRM Selected as a Red Herring 2014 Global Top 100 Technology Venture

Marketing Performance Management Solution Leader Included on Prestigious List of “Best of the Best” Private Technology Companies

December 2, 2014, SAN MATEO, CA – Full Circle CRM announced today that the company has been selected as a Red Herring 2014 Global Top 100 technology venture, a list that honors the year’s best private technology companies worldwide. The company was named to the Red Herring Top 100 North America list in 2013 in recognition of its unique marketing performance management SaaS solution, which delivers comprehensive funnel metrics, sophisticated weighted campaign influence and a comprehensive response lifecycle management system that allows marketers to completely and accurately understand the impact of their programs. Inclusion in the Red Herring 2014 Global Top 100 list underscores the global significance of Full Circle CRM’s world-class solution.

“We’re thrilled to be selected as a 2014 Red Herring Global Top 100 company,” said Bonnie Crater, President and CEO of Full Circle CRM. “The Full Circle CRM team has worked tirelessly to help our customers succeed by delivering innovative new solutions for Salesforce to the marketing performance management software sector, and our inclusion in this prestigious list is evidence that our groundbreaking solutions are making a difference for marketers around the world.”

Red Herring’s Top 100 Global list has become a mark of distinction for identifying promising new companies and entrepreneurs. Red Herring editors were among the first to recognize that companies such as Facebook, Twitter, Google, Yahoo, Skype, Salesforce, YouTube and eBay would change the way we live and work.

“Choosing the companies with the strongest potential was by no means a small feat,” said Alex Vieux, publisher and CEO of Red Herring. “After rigorous contemplation and discussion, we narrowed our list down from hundreds of candidates from across the globe to the Top 100 Winners. We believe Full Circle CRM embodies the vision, drive and innovation that define a successful entrepreneurial venture. Full Circle CRM should be proud of its accomplishment.”

Red Herring’s editorial staff evaluated the companies on both quantitative and qualitative criteria, such as financial performance, technology innovation, management quality, strategy, and market penetration. This assessment of potential is complemented by a review of the track records and standing of startups relative to their peers, allowing Red Herring to see past the “buzz” and make the list a valuable instrument of discovery and advocacy for the most promising new business models from around the world.

Full Circle CRM’s Marketing Performance Management solution provides a comprehensive campaign and response lifecycle management application that makes it easy for marketers to track, manage and report on every response. Full Circle CRM’s unique response-based approach gives marketing executives the analytics and insights they need to maximize revenue right inside of Salesforce. Learn more at www.fullcirclecrm.com.